Coaching FAQs

About Coaching

How it Works

The Client/Coachee


After Completion

About Coaching

What do clients typically work on with a coach?

In order of priorities,  the areas identified in the UBC Coaching Pilot and since then are: develop and articulate a career plan, build constructive relationships, build effective teams and improve performance (self and team), create work life balance, improve time management, design and implement a strategic plan and hold the focus. All of these also focus on professional and personal development and communication skills enhancement.

Leadership development and continued learning after a training program are key areas where coaching is done.

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I have heard two terms for those receiving coaching, client and coachee. What is the difference?

In most cases, the client is the one receiving the coaching. However when the employer has hired the coach the employer becomes the client and the person receiving the coaching is the coachee.

What is the difference between coaching and counseling?

Coaching focuses on the goal and moving forward to achievement. It is a working partnership. A coach often has expertise in other business or organizational areas. Coaches are trained to recognize when a client needs counseling and will refer when appropriate.

Counseling often focuses on the past and feelings and traditionally deals with complex emotional or relationship issues. Today, many counselors are adding coaching services to their practices.

Counseling services are available for UBC faculty and staff through shepell, UBC’s Employee and Family Assistance Program (EFAP).  You are able to access EFAP 24/7 by phone at 1.800.387.4765 (English) or 1.800.361.5676 (French) or 1.877.338.0275 (TTY), web, or mobile app (My EAP) for iOS, Android.

Both are recognized professions requiring training and education from accredited training programs.

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What is shadow coaching?

It is when the coach accompanies the client to observe behaviour and coach toward the client’s goal as opportunities present themselves. It allows for the coach to observe the client and give immediate feedback.

Most often shadow coaching is done for enhancement of communication skills, time management and leadership development.

Can my team be coached?

Yes, team coaching is available. Contact or 604.822.3351 to find out more.

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How It Works

How long can I work with a coach?

That depends on the client and coach. Most coaching contracts are for a minimum of three months, totaling nine hours. Many continue longer and most use the services of a coach several times in their career.  (At UBC, because this is a free service to Faculty and Staff, you may work with a coach for up to six sessions and may come back to use the service again).

Do I need to meet face to face with my coach?

There are three ways of receiving coaching: face to face, on the phone or email. All three may be used, however it is advised that email is only used as a supplement. The majority of coaching is on the phone. If you have a preference, discuss that with you coach prior to starting.

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The Client / Coachee

What is helpful in ensuring this works for me?

Set aside regular times for your coaching. If you do not, you will most likely lose the momentum and focus. This is a gift to yourself.

Tell the coach when something in the coaching is not working for you. The coach is there for you and welcomes feedback.

Tell the coach what you want from him/her.

Get ready for your coaching conversation prior to meeting with your coach by reviewing what you said you would do, what you would like to achieve at the end of the meeting and anything specific you may like from the coach.

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How do I know if the coaching is not working?

When you do not feel helped.

Who knows about my coaching?

At UBC, the Team Lead of Coaching@UBC, the Program Manager of Coaching@UBC and your coach.

For non-UBC clients, you and the coach and the Team Lead, Coaching@UBC if  she is involved in matching the coach and client.

For organizations hiring a coach for employees, the person who hires the coach and the coach.

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For UBC applicants, what is done with the application?

The application is kept electronically by Coaching@UBC for statistical information and used for future planning. It is not shared with the coach or anyone else. This information is important to our future services and we encourage you to complete it as fully as you can.

What benefits does coaching give me?

It is an opportunity for you to have all the focus on you and your goal with a highly skilled professional.

It gets you moving toward your goal.

It helps to clarify your thoughts and ideas.

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Who uses coaching services?

People who are ready to move toward their goals. Statistics find that those who are already highly successful and motivated use the services of a coach most often.

In our Pilot Project, 76 faculty and staff used this service over a one-year period. 75% were AAPS members (managers), 12.5% faculty and 12.5 % a mixture of all the unions. Clients were from entry level to senior positions.

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As a UBC faculty or staff, who pays for coaching I receive?

1-on-1 Coaching Services s is funded by UBC Human Resources.

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What does coaching cost?

While 1-on-1 Coaching Services are free to UBC faculty and staff for a guaranteed six session, some people may wish to continue with an external coach beyond the six sessions on a fee for service basis.  Average cost for coaching is $200-250 per month while rates for executive or business coaching vary anywhere from $500 per month and up.

What do I do if a Coach I am interested in asks for payment?

All coaches listed on Coaching@UBC  website have agreed to offer their coaching services to UBC faculty and staff free of charge for a guaranteed period of six sessions per client. In some cases an external coach may have their maximum number of free clients and are only available to additional clients for a fee. In other cases, an external coach may request payment if a UBC employee wishes to continue working with them beyond the free three month period. UBC employees are under no obligation to continue with a coach on a fee for service basis. Instead, they are welcome to return to the Coaching@UBC website and choose a new coach, at no charge. If an employee chooses to stay with a coach on a paying basis, the agreement they enter into with that coach is no longer part of Coaching@UBC’s 1-on-1 Coaching Services.

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If I pay for coaching, can I deduct it off my income tax?

Only if you have your own business.

As a UBC faculty or staff, how long will a coach work with me for no fee?

An internal coach will work with you for six sessions and additional sessions may be available depending on your coach’s availability.

An external coach will work with you for six sessions.  Check with your coach before you start working with her/him.

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As a UBC faculty or staff,  if I choose to work with a coach for a cost, can I access UBC money for the service?

It depends on the availability of professional development money to which  you have access. Check with the person you report to for funding and authorization. Please note that your tuition waivers cannot be used for coaching.

To see if you are eligible to access professional development funds, visit Professional Development Funding at UBC.

How does Coaching@ UBC select coaches for this service?

We conduct an interview and have stringent selection criteria. Only a select few are chosen. Each coach must have graduated from an Accredited Coaching Training Program or be in the process of completing their training.

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After Completion

Can I work with a coach again after I have reached my goal and decide on a new goal?

Yes you can.  Many clients work with a coach on and off for years on numerous goals. Each time you do, the process moves faster because you automatically start to self-coach in addition to being coached.

Can I work with a different coach next time I would like coaching?

Yes, we encourage that. Each coach has a signature style therefore it is good to experience others. Each coach will offer you something different. However,  some clients choose to stay with one coach over the course of their coaching sessions.

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